Social media marketing is very rampant these days. There are 3 billion internet users and over 2 million of them have active social media accounts like Facebook, Instagram and Twitter. Social media gives businesses opportunity to reach these 2 million people. If you want a lot of people to know about your business then social media is the best place to promote it. In case you are still not convinced of the importance of social media for your business, here are some reasons why it is:
- Increases brand recognition
Social media boosts your business’ visibility. It also gives you an opportunity to directly share your content to people. People nowadays look online to find a product or service, and if you are not on the internet especially on social media, they would not know about your existence.
- Social media posts can be used to drive traffic
If you share the link of your website on social media, chances are people will click it and voila you will have more visitors to your website. You just need to have the right social media strategy so that more people will click the link you’re sharing.
- People will listen to your message
Since Facebook, Twitter and Instagram are social networks, people will see your post not as an advertisement and they will likely hear what you have to say.
- Improved customer experience
Buyers and potential buyers expect fast response from companies they are buying from. They expect fast response to their questions. Social media allows you to be more responsive to people. If you have administrators that can take care of your social media accounts 24/7 then you will be able to deliver exceptional customer service.
- Build relationships
Getting your business on social media is not just about selling your products and/or services. It also gives you the opportunity to communicate with your customers. People love feeling valued and you can let them feel that by being responsive to them and acknowledging their comments and suggestions.
- Lower marketing cost
Traditional marketing like print or digital ads, postcard mailers are expensive. If you use social media marketing, you can do it for free or for a cheaper rate.
- Higher opportunity to convert
Somehow, social media marketing makes customers feel that they are dealing directly with a seller, not with companies. Brands become more humanized when promoted in social media channels thus gaining more trust from customers.